Patrijarha Gavrila 6,
11000 Belgrade
Fax: +381 11 405 46 619
+381 11 308 5009
+381 11 308 5074



Since 2014, on more than 380 square meters, in the historic center of Belgrade at the entrance to the pedestrian zone Knez Mihailova, monostore Max Mara has been established. Due to its fantastic position, Max Mara has become a kind of cult symbol of the city of Belgrade and a favorite place of sophisticated connoisseurs of Italian fashion. Completely identical in appearance and offer in relation to world capitals, MaxMara Belgrade can boast of offering runway pieces and special Max Mara Atelier creations and regular VIP events when launching new collections or special projects, which gives a perfect feeling of exclusivity.

Weekend Max Mara

In one of the most visited shopping centers, SC Ušće in Belgrade, on 100 square meters, the Weekend Max Mara monostore has inevitably found its place.
In the pleasant environment of the store, customers have a feeling of perfect privacy while enjoying the process of selecting top smart and casual pieces from the Weekend MaxMara brand. Special capsulle projects of the brand in cooperation with famous artists are an indispensable part of the offer and exhibition space, which always receive special attention from clients.

Miamaya Fashion Concept Store

In a luxurious and elegant interior that spreads over 550m2 in SC Rajićeva, MiaMaya Fashion Concept Store is a unique women's fashion oasis, dedicated to brave ladies with a desire to present them as fashion heroines. In a unique ambience that exudes sophisticated details, clients can choose the latest collections of world-famous brands such as: REDValentino, Elisabetta Franchi, Twinset, Marella, Coccinelle, Zadig & Voltaire, No21, Studio MaxMara, Sophia Webster ...


For all ladies who are fans of Italian style trends, Pinko monostore has its place in the heart of the pedestrian zone in Belgrade, on Obilićev venac, since 2018.
On 205 square meters with perfect shop windows that attract Belgrade trendsetters, Pinko can also boast a diverse offer of urban and sensual fashion pieces with the inevitable Love Bag, which is an iconic creation.


The brand on which the company has built its 20 years of existence, United Colors of Benetton, is one of the most desirable urban street brands and is indispensable as a gift on the birthdays of the youngest thanks to its top quality and wide range of colors. At more than 500 square meters in SC Usce, United Colors of Benetton offers you the latest collections for women, men, teenagers, preschool children as well as a baby program, with travel and gift program. Monostore Benetton has long been on the map for all families who strive for quality materials, organic cotton and premium wool in an endless palette of colors. The offer also includes the trendy brand Sisley, which has won over all fashion lovers with its modern design.

United Outlet Premium

In the historic center of Belgrade, in Vra;ar, on more than 60 square meters is the first high brand outlet in Serbia - United Outlet Premium in which at affordable prices customers can find pieces from previous seasons of brands> Max & Co, Twinset, Pinko, Max Mara, Weekend Max Mara, Marella, PennyBlack, Marina Rinaldi.

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