Patrijarha Gavrila 6,
11000 Belgrade
Fax: +381 11 405 46 619
+381 11 308 5009
+381 11 308 5074


About the company

MIAMARA Ltd. is one of the leading fashion companies in the Serbian market, with a 20-year long tradition of representing the world’s most famous brands. Recognizing clients’ needs for urban design, organic and naturally colored materials and a unique color palette that fits the whole family, the company has chosen Italian brands Benetton and Sisley as their starting point.

The beginning and making of a family tradition

The philosophy of MIAMARA itself has supported Benetton’s mission that fashion is multicultural and should meet all segments of family life. Benetton is a brand that many generations were raised on, who remained faithful to it as adults and passed the love of the brand on to their little ones.

Supporter of bold women

Supporting women’s emancipation, MIAMARA has turned to finding luxury brands that celebrate women’s diversity and provide a unique style to each client. At that time, the company’s portfolio was enriched by MAXMARA Group and sophisticated Italian brands: MaxMara, Weekend MaxMara, Max & Co and Marella.

Fashion oasis for premium brands – MIAMAYA

At MIAMARA, fashion is not just about business, it’s about wanting women to portray themselves as contemporary heroines who bravely step through their business and private lives. With this mission, a unique fashion oasis in the heart of Belgrade was opened, MIAMAYA Fashion Concept Store with exclusive brands including: REDValentino, Emporio Armani, DKNY, Tory Burch, Elisabetta Franchi, Twinset, Marina Rinaldi and PennyBlack…

MIAMARA will continue to work hard to introduce new fashion brands with the desire to meet all the needs of its clients.