Benetton is an Italian family brand with a long-standing prestigious tradition dating back to 1965 in Italy. Famous Benetton colors, authentic fashion and quality materials, challenging camaraderie that has shifted borders and transformed society are the foundations of the brand.
Benetton – favourite family brand
Benetton is for all generations, with the perfect product offering for all occasions and activities throughout the day and throughout the year. The perfect mix of comfort, quality, attractive Italian design, diverse colors and fun distinguishes the brand and makes it special and unique.
The brand’s founder, Luciano Benetton, returned to the forefront of the company in 2018 and made it known that the Italian brand would return to its roots and would certainly be one of the leaders in its class. That’s why the campaigns were entrusted to the famous photographer Olivier Toscana who was credited with the revolutionary Benetton campaigns during the 80’s and 90’s.
And the 2019 fall / winter collection kicks off with a new designer, Jean Charles de Castellbasque, with the emphasis on intense colors, a large logo and interesting applications that will bring Benetton back to the very top of high street fashion.