Roberto Cavalli was born in Florence, Tuscany. Cavalli decided to enroll at the local Art Institute, concentrating in textile print. While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories.
In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Hermès and Pierre Cardin. At age 30, he presented his first namesake collection at the Salon for Prêt-à-Porter in Paris. He brought it to the catwalks of the Sala Bianca of Palazzo Pitti in Florence, and later on those of Milano Collezioni jeans made of printed denim, intarsia leathers, brocade and wild prints. He then opened his first boutique in 1972 in Saint-Tropez. In Milan in 1994 Cavalli presented the first sand-blasted jeans. The brand startet to grow and now it is sold in more than 50 countries world wide.
Just Cavalli is the youth-oriented offshoot of Roberto Cavalli was launched in 1998. Like the original, Just Cavalli encompasses menswear, accessories, and fragrance with a bold aesthetic, think color, animal print, and denim. The arrival of Paul Surridge in May 2017, marked a strong evolution in all the lines of Roberto Cavalli. He reinvented the style of the brand Just Cavalli maintaining the Mediterranean dna and joyful essence of the past with a strong link to the metropolitan life. The prints take a new look, more defined and clean; the shapes, sexy and comfortable at the same time, easy towear with a twist of rock and roll.