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The new era of Max&Co

The premium Italian brand Max & Co has entered the new season Fall/ Winter 2019 with a major twist. The new CEO and son of MaxMara Group founder Elies Maramoti brought a completely different design dynamic to the helm of the company and began the process of rebranding Max & Co with his creative ideas.

The models are designed for women who want to look elegant at all times of the day – from 9am to 9pm. The pieces can perfectly be combined into a daily business look and an evening elegant look.

The collection is dominated by strong and striking colors that give the impression of the simple and classic Italian luxury with the inspiration of flora and fauna. From coral blue to fiery red, the new models are different from the otherwise popular earthy and quieter tones of Max & Co.

On September 3, 2019, the new collection in Serbia was presented to the most eminent fashion editors and journalists who stated that this is a successful and significant fashion change that will leave a positive mark on Max & Co globally.