Fashion is not just a job, it is a desire.
In the illustrious realm of high-end fashion, MiaMara stands as a beacon of excellence, proudly leading the market for a quarter of a century. As we celebrate our 25th anniversary, we reflect on the journey that has defined our legacy and propelled us to the summit of fashion. From the inception of our brands, we envisioned more than just garments; we aspired to curate an experience that transcends fashion, embodying the essence of sophistication and exclusivity.
CELEBRATING
25YEARS OF EXELENCE
WITH MORE THAN
39FASHION BRANDS
Among first brands that we introduce to the fashion market of Serbia, was United Colors of Benetton. The very philosophy of MIAMARA supported Benetton’s mission that fashion is multicultural and should satisfy all segments of a family’s life. Benetton is a brand in which numerous generations were raised, who remained loyal to it even as adults and passed on their love for the brand and fashion to their children.
At the MIAMARA company, fashion is not just a job, it is a desire. Women are portrayed as modern heroines who bravely walk through business and private life. With that mission, MiaMara became exclusive franchise partner with MaxMara Group and opened monostore in Belgrade: Max Mara, Weekend MaxMara, Marella as well as leading partnership with italian premium brand Pinko with opening of Pinko monostores.
Supporting women’s emancipation and need for fashion exclusivity, MIAMARA has turned to finding premium and luxury brands that celebrate women’s diversity and provide unique style to each client. Then the company’s portfolio was enriched with two multibrend stores. First one is MiaMaya Fashion concept store in SC Rajićeva with premium brands: Zadig & Voltaire, Marc Jacobs, JW Anderson, Victoria Beckham, Elisabetta Franchi, Coccinelle, Twinset, Marella, Pinko, Barbara Bui, Mackage.
The special jewel in the company crown is MiaMaya Gold store, that was opened in 2021 in the heart of Belgrader shopping scene – SC Galerija. MiaMaya Gold is unique multibrand store with luxury brands: Dior, Celine, Valentino, Loewe, Jacquemus, Dolce&Gabbana, Moncler, Burberry, Chloe, Givenchy.
The exhibition and documentary film "We Are All Individuals in Development," presented at the Štab Gallery, resulted from the collaboration between Benetton Belgrade and the humanitarian organization Children's Heart. The aim is to demonstrate that individuals with developmental disabilities are unique individuals with their own talents, desires, and characters. They are not individuals with special needs, as commonly perceived, because their needs are the same as those of people in the typical population: the need for respect, love, and belonging.
MIAMARA will continue to work diligently in the future to introduce new fashion brands with the desire to fulfill all the needs of its clients.